Park City Chamber of Commerce
A branded event environment built around a new community identity — custom swag, pallet walls, branded centerpieces, and a cohesive navy palette for the Park City Chamber of Commerce Community Brand Launch.
A new brand identity deserves an environment built to match.
When the Park City Chamber of Commerce launched a new community brand, they needed the event itself to feel like the brand — not a generic networking reception with a logo on a banner. In The Event built a cohesive branded environment around the Chamber's new visual identity: a unified navy palette across 14 high boy tables, pallet walls as a warm rustic anchor, and branded centerpiece picks placed in the Chamber's own existing succulents.
The custom swag — 100 sustainable navy trucker hats with light blue and green decals, pressed on-site — was the tactile centerpiece. Guests didn't just see the new brand. They left wearing it.
The Brief
A brand launch is only as good as the environment it launches in. The Park City Chamber of Commerce had a new community identity — fresh colors, a new visual direction — and they needed an event that reflected it from the moment guests arrived to the moment they left.
The ask was specific: keep it cohesive, keep it intentional, and make the swag something people actually want. In The Event worked within the Chamber's existing assets — their succulent centerpieces, their existing badge graphics — and built a branded layer around them rather than starting from scratch. Every element was chosen to reinforce the same identity.
- Cohesive navy palette across all tables and linens
- Pallet walls as a natural, rustic anchor point
- Branded centerpiece picks for existing succulents
- Swag counter at the entrance with custom hats
- On-site hat press for fresh custom decal application
- A-frame signage — welcome, thank you, photo op
- Entrance counter for free swag distribution
- Single-day execution — delivery, set, run, strike
Services Delivered
Every element designed to carry the same brand identity — from the tables to the hats guests left wearing.
From the Brand Launch
A look at the branded environment, custom swag, and details In The Event built for the Park City Chamber of Commerce Community Brand Launch.
Lounge Seating
Tufted leather Chesterfield sofas and armchairs arranged around low industrial coffee tables on a polished concrete floor — a lounge environment that gave guests somewhere to land between conversations.
Brand Display
A backlit display panel featuring panoramic aerial photography of Park City alongside the new community logo — the brand presented at scale as both a visual anchor and a statement of place.
Table Details
Fresh florals in glass vases on rustic wooden tables — simple, natural centerpiece styling that kept the focus on the brand and the room without competing with it.
Bar & Brand Identity
A geometric paneled bar stocked and dressed for the event, anchored by the new "For the Mountainkind" Park City identity — the brand carried through even the smallest touchpoint in the room.
Ready to build something this good?
Tell us about your next brand launch, corporate event, or community gathering. In The Event handles everything from concept to close — one team, one roof.
