MACU Fest SLC 2025
Full-scale festival production for Mountain America Credit Union's member appreciation event — 3,000+ guests, live headlining entertainment, and a complete festival footprint built from scratch at Thanksgiving Point in Lehi, Utah.
A member appreciation event built like a world-class festival.
Mountain America Credit Union's MACU Fest is one of Utah's largest single-day member appreciation events — a free outdoor festival open to MACU members and their families. The 2025 SLC edition at Thanksgiving Point brought together 3,000+ guests for an evening of live music, lawn games, food trucks, entertainment, and community. A live headliner performed. A drone show closed the night.
In The Event built the entire festival footprint. Every zone — from the dual registration entrances and wayfinding tower system to the leather lounge areas, lawn game fields, swag pavilion, photo experiences, and concert stage surrounds — was designed, sourced, staffed, and executed by one team. Over 15 distinct areas. Hundreds of individual pieces. One evening to get it right.
The Challenge
MACU Fest isn't a corporate event with a defined room and a fixed footprint. It's an outdoor festival that requires an entire temporary environment to be built in open space — registration infrastructure, wayfinding, lounge areas, activity zones, food and beverage stations, entertainment stages, photo experiences, and green rooms — all of it sourced, transported, placed, and staffed by a single production team.
The challenge was scale and simultaneity. Every zone had to be fully built and ready when the gates opened at 4pm on July 12th — and every zone had to feel intentional. Lounge furniture arranged for conversation. Lawn games lit for the evening. Photo booth backdrops set and dressed. Signage towers positioned so 3,000 guests could find their way across Thanksgiving Point's outdoor grounds without a map.
- Dual registration entrances for 3,000+ guests
- 8 branded wayfinding tower stations
- Full leather lounge areas with wood arbor shade structures
- Extensive lawn game zone with custom chalk art
- 4 photo experiences — vintage vehicles + custom backdrops
- Swag pavilion with 21 tables and overhead signage
- Concert stage surrounds and artist green rooms
- Complete event logistics and crew across all zones
Services Delivered
In The Event designed and built every zone of MACU Fest — the full festival environment from the front gate to the concert field.
The Execution
In The Event loaded in on July 11th and spent the next 30 hours turning Thanksgiving Point's open grounds into a fully operational festival. Fifteen zones. Hundreds of individual pieces of furniture, equipment, signage, and lighting — each one placed, dressed, and working before a single guest arrived.
By 4pm on July 12th, the registration counters were staffed, the lounges were arranged, the lawn games were lit, and the green rooms were stocked. Three thousand people walked in and found a festival. That's the work.
- 15+ festival zones built simultaneously
- Dual registration for 3,000+ arrivals
- 8 branded wayfinding towers across the grounds
- Black and gray leather lounge areas with arbors
- Full lawn game zone with chalk art and pixel lighting
- 4 photo experiences — all custom framed and propped
- 21-table swag pavilion with overhead display
- Boxwood hedge raffle area installation
- Neon Trees artist green rooms with full F&B
- Wireless 4K camera for live concert coverage
From the Festival Grounds
A look at the zones, furniture, lighting, and experiences the In The Event team built for MACU Fest SLC 2025.
Lounge Areas
Black and gray leather lounge environments with sofas, chairs, and ottomans arranged under wood arbor structures — designed as genuine gathering spaces for 3,000 guests to rest, connect, and stay.
Lawn Games
Cornhole, giant Jenga, Connect Four, Kan Jam, and horseshoes — all lit with wireless tube lighting as the evening came on, with Adirondack seating and professional chalk stencil art across the ground.
Photo Experiences
Four fully built photo experiences — the Gus Photo Bus, MACU Car, Pippa Photo Bus, and MACU Bronco — each framed, propped, and staffed independently across the festival grounds.
Chalk Art
Four large-scale chalk stencil installations by professional chalk artists — each covering the ground with custom MACU Fest artwork that turned the festival field into part of the visual environment.
Registration
Dual entrances each with six branded counters, bag check stations, pixel brick lighting, and line mover flags — built to move 3,000+ guests through arrival without a bottleneck.
Concert & Stage
Neon Trees headlining the main stage — with In The Event's stage surrounds, lighting, artist green rooms, and live 4K camera coverage all in place before the first song.
How We Built It
Weeks of graphics production, one full day of build, six hours of festival, one day of teardown — all 15 zones, one team.
Custom graphics production ran from June 24th through July 11th — tower panels, counter graphics, A-frames, overhead signs, and photo booth elements all produced and proofed before build day. On July 11th, the crew loaded in and built the full 15-zone festival footprint at Thanksgiving Point, completing setup by 3pm on July 12th.
Six hours of live festival. Registration lanes processed 3,000+ arrivals. Every zone — lounge areas, lawn games, photo experiences, swag pavilion, entertainment areas, and the concert field — ran simultaneously with In The Event crew on the ground across all of them. Neon Trees closed the night. A drone show followed.
Full teardown of all 15 zones — furniture, lounge structures, arbors, shade sails, wayfinding towers, lawn game equipment, photo booth framing, pavilion structures, boxwood hedges, and stage surrounds — all loaded out and Thanksgiving Point returned to baseline in a single day.
Ready to build something this good?
Tell us about your next festival, corporate event, or member appreciation experience. In The Event handles everything from concept to close — one team, one roof.
