Maybelline Ski Trip at Blue Sky
A 4-day fully branded luxury ski experience at The Lodge at Blue Sky, Auberge Resorts. Personalized room drops, a branded fitting popup, an 8-foot mascara installation, and custom collateral for every moment across four days.
The goal wasn't to fill the venue. It was to shape the experience inside it.
When In The Event was brought in to execute Maybelline's annual ski influencer trip at The Lodge at Blue Sky, the brief wasn't "set up an event." It was "make every single moment feel like Maybelline." Four days at a luxury Auberge Resort. Thirty guests. Multiple venues across the property. An 8-foot mascara factice shipped from a warehouse, custom-crated, and installed in a mountain lodge. Mirror decals with each guest's name and a personal quote, placed in their rooms before they arrived.
In The Event designed, fabricated, printed, and installed the full branded experience, from the valet arrival to the departure breakfast. Every room. Every meal. Every locker vinyl, food label, cocktail menu, and hanger tag in the Lifted Fitting. Nothing was applied over the venue. Everything was built into it.
Every Space Intentional. Every Moment Connected.
The trip ran across the full Lodge at Blue Sky property. Each day reset for a different experience. Each venue dressed for the moment.
- Room drops installed pre-arrival
- Personalized mirror decals with each guest's name and quote
- Branded camera setup in every room
- The Lifted Fitting popup: branded ski apparel fitting with 5 partner brands
- White wash display wall, acrylic shelves, ski displays
- Arrival dinner, Yuta Lounge
- Goldner Hirsch ski locker vinyls installed
- illuminated globe installation at Goldner Hirsch
- Ski bindings branded and installed
- Welcome dinner: Yuta Lounge with ski lift chair and custom fabric backdrop
- Dusty rose custom drape linens, mauve napkins
- Engraved cigarette cases for Q-tip challenge activity
- Blue Sky Master Class room flip
- Wild Kitchen dinner: mirror high top tables
- Sunset cocktail service with branded menus
- Post-concert night bites: 28 branded pizza boxes
- Blue Sky Spa locker name vinyls installed
- Gallery prints dressed throughout property
- Spa experience: branded menus and locker vinyls for 24 guests
- Fondue dinner: custom double-sided menus
- Movie night setup with branded food labels
- Departure breakfast: branded menus
- End of trip card: printed and placed
- Full breakdown and freight return
The Challenge
A luxury influencer trip at a five-star mountain resort is a venue you integrate. The Lodge at Blue Sky already has a visual identity. Everything In The Event installed had to feel elevated enough to belong there while being distinctly, unmistakably Maybelline. That meant building branding directly into the environment, as part of the space itself.
The logistics were equally complex. Thirty guests across the full Lodge at Blue Sky property over four days meant a constant rotation of setups, flips, and teardowns, often happening simultaneously. The Lifted Fitting went in Wednesday, reset Wednesday night. Ski lockers at Goldner Hirsch Thursday. Wild Kitchen Friday. Spa lockers Friday evening. Each space had its own branded print and collateral. A print rush on day three added 35 reprinted menus to an already active execution.
- Multiple spaces: simultaneous setups across the property
- Personalized room drops for 30 guests pre-arrival
- 8-foot mascara factice: custom-crated and shipped
- Branded collateral for every meal across 4 days
- Lifted Fitting popup with 5 partner brand displays
- Patio door vinyls across resort spaces
- On-site reprint run to meet last-minute changes
- Freight coordination: receiving and return
Services Delivered
Design, fabrication, printing, and installation. Every branded element across the full trip executed by In The Event.
The Execution
The In The Event team was in the warehouse with the client on February 24th, a full day before setup, confirming inventory, reviewing the print run and staging everything for the multi-space install. Setup day on February 25th covered the Lifted Fitting, room drops across 30 guest rooms, and the first round of venue dressing before guests arrived that evening.
From that point, the team rotated continuously. Striking one venue, resetting another, installing the next. The Goldner Hirsch ski lockers went in Thursday evening while the welcome dinner was running. The illuminated globes went in Friday morning before the masterclass flip. The spa lockers went in Friday evening while the Wild Kitchen dinner was in service. The print team ran reprints on-site on day three and had them placed before the next meal.
- Day-before warehouse prep with client
- 30 personalized room drops placed pre-arrival
- Multiple spaces dressed across 4 days
- Simultaneous sets and strikes throughout
- On-site reprint run completed same-day
- 8-foot mascara factice transported and installed
- All freight coordinated: receiving and return
- Full breakdown and freight return March 1st
From The Lodge at Blue Sky
A look at the installations, room drops, and branded moments In The Event produced for the Maybelline ski trip.
Branded Bar & Lounge
Large format Maybelline signage, floral arrangements, and branded elements installed at the lodge bar — one of the lodge spaces dressed by In The Event across the four-day trip.
Wild Kitchen Dinner
Candlelit table settings, mirrored surfaces, and a branded backdrop for the Wild Kitchen dinner — one of four fully dressed multi-venue dining installs across the trip.
Venue Dressing
The full lodge dining room set for a Maybelline dinner — branded linens, collateral at every seat, and a complete room flip executed between venue setups running simultaneously across the property.
The Lifted Fitting
White wash display wall, acrylic shelves with rose gold hardware, and Maybelline product displays — the branded ski apparel fitting popup built inside the lodge for day one.
Branded Social Spaces
Velvet seating, statement florals, and Maybelline wall decals in one of the trip's branded lounge environments — designed to feel elevated and on-brand at every guest touchpoint.
The Lodge at Blue Sky
Auberge Resorts' Lodge at Blue Sky in Wanship, Utah — the five-star mountain property where In The Event built a fully branded experience across the full property over four days.
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Planning a brand activation, influencer experience, or corporate event? In The Event handles everything from concept to close.
