It seems crazy to think about, even while still relatively far in the future, but the Olympics are coming back to Utah! We are just nine years from the 2034 Winter Olympics back in our state, and it’s never too early to begin thinking about related local business and event opportunities surrounding the Games.
At In The Event, we’re proud to serve as Utah’s top event planning and event rental company, specializing in corporate events and a variety of similar events of various types. Here’s a forward-thinking guide on how companies can start prepping for Utah Olympics business opportunities that may surround this event and its years of lead-up, helping improve your business’s local standing while capitalizing on the massive influx of interest and tourism that will hit the state.
For starters, it’s important for various businesses and entities to recognize just how vast an opportunity the upcoming Olympics will present for event hosting. Some of our readers may remember back to the 2002 Games in Salt Lake City, and may specifically recall what a huge moment it was for the events industry.
Throughout the city and even nearby areas, major events took place every single day throughout the Games. Both local and national businesses were able to take advantage in myriad ways, hosting memorable events that tied directly to the Olympics in various ways. And because the city already has that experience in the bag, we can expect an even greater impact once 2034 comes around!
While this is far from an exhaustive list, here are some examples of event types that may do very well when tied into Olympic themes as we get closer to 2034:
One area that will be vital to think about, including both in the years leading up to the Olympics as well as the 2034 calendar year itself, is how to utilize brand activations. Many companies will be sponsoring the Olympics in some capacity, and many more still will jump into this sponsorship waters as the games approach.
These kinds of partnerships with athletes, teams, leagues, or events are commonplace today. They are seen across every industry it seems given their high effectiveness at boosting your branding efforts. With today’s modern landscape being so cluttered with advertisements and other marketing strategies – from PPC campaigns on social media to digital display ads across web pages – brands need a way to stand out from competitors.
In addition to these strategies, brands can also use the Olympics as a source of inspiration for new marketing initiatives. From incorporating elements of competition and teamwork into campaigns to highlighting stories of perseverance and dedication, there are endless opportunities for brands to connect with their audience around the spirit of the Olympics.
One example is creating a branded challenge or competition that aligns with Olympic events. This could involve encouraging customers to participate in physical challenges or games, such as a virtual marathon or a team-based obstacle course. By tying these activities into the excitement of the Olympics, brands can tap into the competitive nature of their audience and foster a sense of community and camaraderie among participants.
Another idea is to partner with Olympic athletes or teams to showcase their stories through content marketing. This could include behind-the-scenes footage, interviews, or social media takeovers featuring these elite athletes. By showcasing their journey to the Olympics and their training routines, brands can inspire and motivate their audience while also aligning themselves with top athletes.
Both in the years leading up to the Games and during the event itself, corporate hospitality opportunities abound. These can range from VIP tickets to exclusive events and experiences, such as Olympic-themed galas, private tours of Olympic venues, or access to athlete meet-and-greets. Brands can use these hospitality opportunities to network with other businesses and potential clients, while also providing a unique and memorable experience for their guests.
And again, these will not be limited to the months directly ahead of the Games themselves. Utah will see years of corporate visits and tourism related to the Olympics – on top of their usual business and vacation travel. These long-term benefits can provide a lasting boost to the local economy, as well as create new jobs in various industries such as tourism, hospitality, and event management.
Additionally, brands can use the Olympics as a platform to promote products or services that cater to health and wellness. With the focus on athletic performance and physical prowess during the games, this is a prime opportunity for companies in the fitness, nutrition, or sports gear industries to showcase their offerings. This could include sponsoring athletes or teams, creating branded workout challenges or meal plans inspired by Olympic training regimens, or hosting events centered around these themes.
The Olympics also provide an opportunity for brands to engage with socially conscious consumers by promoting sustainability and environmental initiatives. With more attention being placed on issues such as climate change and plastic pollution, companies can align themselves with the values of the Games by implementing eco-friendly practices in their production processes or donating a portion of profits to environmental causes.
Moreover, the Olympics are a platform for brands to showcase diversity and inclusion. As athletes from all around the world come together to compete, companies can use this opportunity to highlight their commitment to inclusivity and representation. This could include featuring diverse models in their advertisements, promoting gender equality in sports, or partnering with organizations that support marginalized communities.
As you can see, there are numerous ways to begin thinking about leveraging the various opportunities the 2034 Olympics in Utah create for local businesses, from events to several other areas. And at In The Event, we’re here to help with any kind of event or party planning needs you may have.
At In The Event, we’re proud to serve as the top event planning and event rentals company across Utah. From event planning and staging concepts to decor and AV services, we’re here to provide every service you may need to deliver your event.
Moreover, we specialize in customized events – such as those that capture the Olympic theme as the Games approach, all while staying true to your company’s brand and mission. No matter how you’re thinking of taking advantage of the incredible event hosting opportunities the 2034 Olympics present, we’re here to help.
So don’t wait any longer – reach out to us today to learn more about Utah Olympics business opportunities and how we can help!
