Live Stream Event Planning: Hardware, Software, Marketing

October 31, 2023

In part one of this two-part blog series, we went over some of the initial elements to consider when planning any kind of live stream event. Whether you’re holding a stream-only event that’s exclusively online or some kind of hybrid event that involves both in-person and streamed content, taking the time to consider all the important facets involved is vital.

At In The Event, we’re here to offer a comprehensive range of event planning and event rental services for clients around Utah, including those looking to hold any kind of digital event – live streams among them. Today’s part two of our series will go over some other important planning areas to consider for your live stream event, including marketing, monetizing your live stream and more.

Ensure a Strong Team

As you’re building out your live stream event, it’s important to have a team in place that can handle the technical and logistical aspects of the event. This may include an audio engineer, video production crew, social media strategist and more. Make sure everyone is on the same page and has a clear understanding of their roles and responsibilities.

In addition, have a designated point person who can troubleshoot any technical issues during the live stream. This person should also be responsible for monitoring the chat or comments section, and responding to any questions or concerns from viewers.

Proper Streaming Hardware and Software

One of the single most important elements of a successful live stream is the quality of your streaming hardware and software. Poor audio or video quality can ruin the entire experience for viewers, leading to low engagement and negative reviews.

At In The Event, we offer a state-of-the-art production studio that allows for high-quality live streaming and recording. We also provide professional audio and video equipment, as well as experienced technicians who can ensure flawless execution of your event.

However, your event needs will go beyond just what’s in the studio. If you’re holding a hybrid event that includes in-person attendance to view a stream, for instance, you’ll need to consider the proper AV equipment and other technology to make the experience seamless for both in-person and virtual attendees – and we’re here to provide support for that as well.

Marketing, Branding and Promotion

Once you’ve got your baseline planning in place, it’s time to start promoting your live stream event. This is where marketing and branding come into play – creating eye-catching graphics, engaging social media posts, targeted email campaigns and more can all work together to build excitement and drive attendance for your event.

But don’t forget about the importance of consistency in branding across all channels. This will help create a cohesive and recognizable image for your event, making it easier for potential attendees to connect with and remember.

Furthermore, consider partnering with other organizations or influencers in your industry to help spread the word about your event. This can greatly expand your reach and bring in new audiences.

Monetize Your Live Stream

Finally, consider ways to monetize your live stream event. There are several ways you can do this depending on the nature of your event:

  • Offering premium passes: In some cases, you may have exclusive content or behind-the-scenes access that you can offer as part of a premium pass for attendees.
  • Sponsorship and advertising: Partnering with businesses or organizations to feature their advertisements during your live stream can be a great source of revenue.
  • Merchandise sales: If you have merchandise associated with your event or brand, this can be a good opportunity to promote and sell it during the live stream.

Be sure to plan and strategize your monetization efforts in advance, and make sure they align with your overall goals for the event.

Overall, planning a successful live stream event involves careful consideration of many different factors – from team coordination to technical equipment, marketing efforts to monetization strategies. But with proper planning and the support of experienced event professionals, your live stream can be a memorable and successful experience for all involved.

So don’t hesitate to reach out to In The Event for all your live streaming needs or any other event planning needs around Utah! We’re here to help you create an unforgettable event that will leave a lasting impression on your audience.