While events in the past were limited to physical collections of people, modern digital technology has changed this in a big way. Live streamed events were already gaining steam for several years before being thrust into the spotlight during the COVID pandemic, and they’re a continuously-growing area of popularity among various entities who are looking to throw events.
At In The Event, we’re here to help not only with event rentals and event planning for in-person events around Utah, but also with any kind of digital event you’re considering – live streams included. Whether you require our state-of-the-art production studio to design your stream or are just looking for our on-site support for a hybrid event, we’re here to assist you in any way required. This two-part blog series will go over a number of planning elements for a live streamed event, including everything you should know for your upcoming event.
One of the first major elements to be thinking about when planning a live streamed event is whether it will be only online or have an in-person component as well. There are plenty of benefits to both types, and the decision should be based on your specific goals for the event. Here are some important points to consider:
If you do choose to go with a hybrid event that includes a physical location, you should be reading our next section. If not, you can skip to the one below it.
If you’ve decided to go with a hybrid event, your venue selection will play a crucial role in ensuring its success. Here are some factors to keep in mind when choosing the right location:
No matter which sort of event you choose, clearly defining your target audience and goals is crucial for a successful live stream. Consider who your target demographic is and what their interests are, as well as the purpose of the event – whether it’s educational, promotional, or purely entertainment-focused. This will help guide your content decisions and ensure that your event resonates with attendees.
For instance, if you’re hosting a streaming-only event aimed at young professionals, you may want to incorporate more interactive elements and industry expert speakers rather than traditional presentations. Alternatively, if your hybrid event is promoting a new product or service, you can use the in-person component for product demonstrations while engaging virtual attendees with live Q&A sessions and giveaways.
As you’re formulating your event plan, it’s important to keep a close eye on your budget. With both streaming-only and hybrid events, there can be unexpected costs that come up, such as production equipment rentals, additional support staff, or venue last-minute changes. Make sure to have a contingency fund set aside in case of these situations and prioritize expenses for elements that align with your event goals.
In the next part of this series, we’ll delve into more specific event elements such as marketing, stream monetizing and more. For more on any of our event planning or event rental services around Utah, whether for in-person events or digital events of any kind, speak to our team at In The Event today.