How Great Event Production Helps Your Event Stand Out

There are several key factors you might be considering to make your corporate event or any other kind of event really pop and stand out for attendees, and the realm of event production cannot be overlooked here. What exactly do we mean when we refer to event production, and how can great event production services help boost your event?

At In The Event, we’re here to offer a wide range of corporate event planning and related event planning services, event lighting, decor solutions, staging and scenery, audio and video rentals and much more. Here’s a brief overview on exactly what event production is, how it compares to related areas like event planning and event management, and what to be thinking about with regard to your own event’s production quality and products.

What is Event Production?

For those who are just learning about the world of event planning and production, it can be easy to confuse these terms or think that they are interchangeable. However, while event planning is a broader term that refers to all aspects of organizing an event, event production specifically refers to the technical and creative elements that go into executing an event. This includes lighting, sound, visual effects, staging, set design and more.

While event planning will likely touch on things like budgeting, logistics and marketing, event production focuses more on the implementation of these plans. Event production is what takes an event from concept to reality, creating the atmosphere and experience that attendees will remember.

Why Does Event Production Matter?

Event production not only creates a memorable experience for attendees but also adds value to your event. It’s no secret that people are drawn to visually appealing and well-executed events, so having high-quality event production can help attract attendees and create buzz around your event.

Moreover, with the rise of social media and online marketing, having great visual content from your event can help promote future events or even your brand as a whole. Good lighting, decorations and staging can all make for great photo opportunities and content that attendees will want to share.

Common Event Production Process Categories

While this will certainly vary with each individual event based on several factors, here are some of the basic processes that are often part of event production:

• Pre-production: Often simply considered a part of broader event planning, pre-production involves all the planning and preparation that goes into an event before it happens. This is where various production-related team members or vendors will go through the entire event concept and identify all necessary elements.
• On-site prep: Usually beginning a few days before the event, this involves setting up and testing all the necessary technical elements, such as lighting and sound systems. This is also when any last-minute changes or adjustments are made.
• Rehearsals: For larger events with performances or presenters, rehearsals are vital to ensuring everything runs smoothly on the day of the event.
• Event execution: The main event itself, where all aspects of production come together to create an unforgettable experience for attendees.
• Post-production: Once the event is over, post-production involves wrapping things up and breaking down all equipment. This is generally known in the events world as the “load out” period, or the time when all technical elements are taken down.

What to Look for In Event Production Professionals

As you may have already realized, many areas of event production involve professional expertise and specialized equipment. When choosing an event production company, there are a few key elements to be looking for:

• Fully licensed and insured: Naturally, you should never work with an event production company that isn’t properly licensed and insured. This protects both you and your attendees.
• Experience: Look for a company that has experience in producing events similar to yours, and ask for references or examples of their work.
• Creative vision: While having the technical skills is important, it’s also key to find a team who can bring creative ideas to the table and help make your event truly stand out.
• Attention to detail: Events often involve many moving parts, so it’s crucial to work with a team who pays attention to every detail and can handle any unexpected challenges that may arise.
• Full product selection: Of course, you want to work with a company that can provide all the necessary event production services you need, from lighting and sound to staging and decor.

Event production is an important aspect of any successful event, and finding the right team to handle it can truly elevate your experience for attendees. At In The Event, we have years of experience in providing top-notch corporate event planning and production services. Contact us today for a consultation and let us help take your event to the next level!