In The Event™ constructed a custom, contemporary style booth for Ray-Ban at Chicago’s Pitchfork Music Festival held on July 19 through 21. Working in collaboration with other vendors, In The Event™ designed an interactive brand experience for the eyewear company, creating a 20’ by 20’ Ray-Ban branded space at the festival. Maintaining the theme of Ray-Ban’s Envision Series, the space was designed to stand out among other booths at the festival with the use of modular furniture, an LED graffiti water wall and interactive kiosks, where attendees could record their own visions.
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