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Uses of Color Within Event Planning

April 11, 2023

There are several aesthetic themes you might be thinking about when planning any kind of event, and color is one that will often be near the top of this list. Color can serve all sorts of roles at a given event, and its optimal utilization might help you in several ways you hadn’t even considered.

At In The Event, we’re happy to offer the very best event planning services and event rentals you’ll find in Utah. We regularly assist clients with color themes for their events, from selecting a broad color scheme to ensuring proper color matching within rentals. Here are some of the most notable ways you can use color within your event planning to throw a great event.

Making Spaces Feel Larger or Cozier

One of the chief roles of color in event planning is to help create an atmosphere and aesthetic that reflects the purpose of the event. For example, a wedding might be better served with warmer colors like pinks and oranges while a corporate gala could benefit from more conservative blues or purples.

The right color scheme can make a venue look larger or cozier depending on the size of the space. It can also make a large room feel more intimate or provide a welcoming atmosphere for your guests.

Creating Visual Interest

The strategic use of color can help draw attention to certain areas, accentuate décor elements, and create visual interest that will captivate your attendees. This is especially useful when you’re hosting a gala or fundraising event with many competing elements.

Using color to your advantage can also be used to set the tone and make sure that each element at your event stands out. Whether you go for bold, complimentary, or neutral colors, it’s important to consider how each choice will affect the overall design of the space.

Vital for Immersive Experiences

For any event where you’re looking to create an immersive experience for your guests, color is a critical component. The right colors can help bring together the décor and the overall theme of the event.

For example, if you wanted to transport your guests to a certain era or style, using colors associated with that period could be a great way to further enhance the atmosphere you’re trying to create. In other cases, the right colors can help set the mood of a space and create an energy that reflects your event goals.

As you’re thinking about color for immersive features at your event, it’s important to also consider how the colors will work with existing fixtures and furnishings. At In The Event, we understand that no two events are alike, and we strive to provide custom solutions tailored to meet each of our client’s needs.

Reflecting Your Logo and Branding

One very common way to incorporate color into a corporate or business event is by matching the palette to your logo and branding. This not only helps create a unified look across all elements of your event, but it also makes it easier for guests to quickly identify with the company or brand you’re trying to represent.

If you’re going this route, you’ll want to make sure that the colors are consistent and match your branding. For instance, if you’re hosting a fundraiser for a non-profit organization, their branding should be reflected throughout the event in subtle ways.

Combining Colors and Lighting

A vital element of the perfect color scheme is lighting. You can have all the right colors in place but without the right lights, they won’t look as vibrant or create the effect you’re looking for.

The combination of colors and lighting can really bring your event to life and make it shine. Lighting should be used sparingly at an event; too much can create a disorienting effect, while too little won’t make an impact.

From selecting the right colors to matching them with lighting, there are a lot of details to consider. However, if you take the time and effort to create the perfect color scheme for your event, it’s sure to be remembered by all who attend!

As experienced event designers and planners, we at In The Event are here to help make sure your Utah event looks stunning and reflects the unique vision you have for it. Contact us today to get started with planning your next unforgettable event!

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