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Signage Concepts for Your Event Planning

June 27, 2023

There are several accessories or items often used to make events both more convenient and more memorable, and signage is one of the best and broadest examples here. Signs banners and various related printed materials can serve a number of valuable roles for an event, and knowing your options here is important if you’re involved in event planning.

At In The Event, we’re happy to assist clients around Utah with numerous event planning and event rental needs, including custom graphics and event branding services that include signs, banners and numerous other forms of printed material. Here are some of the top ways signs and similar elements are often utilized within events, plus what to think about if you’re going for any of these approaches.

Welcome or Event Kickoff Signs

For many events, one of the single best uses of signage is as a way to welcome guests. Whether it’s a simple sign that says “Welcome” or an elaborate banner with the event name, there’s no better way to create an atmosphere of celebration than with a well-placed and strategically sized sign.

As you’re thinking about how to present this sort of signage, there are a few key considerations. First, size matters, and you’ll want to make sure that your sign is large enough to be seen from a distance but not so big that it’s overwhelming. You also need to consider the context in which the sign will be placed; if you’ll be displaying it indoors or within a limited space, a smaller sign may be appropriate, while larger sizes are better for outdoor areas with more open space.

Finally, you’ll want to make sure that the materials and colors of your sign match the overall theme or aesthetic of your event. Think about how the sign will fit in with your other decorations and what kind of message it needs to send—is it playful and energetic, or formal and traditional?

Directional Signs

When you have an event that’s large and sprawling, with multiple areas or rooms to explore, having directional signs can be an invaluable help. Not only do they assist guests in navigating the space itself, but they also give visitors a better idea of what the event has to offer, highlighting special areas or features that people might be interested in seeing.

Directional signs can come in a variety of shapes and sizes, from simple arrows indicating the direction to go to custom-made maps with all the major event locations marked out. As you’re thinking about directional signs for your event, consider what layout works best for your venue, how specific you want your directions to be, and the overall design of each sign. It’s always a good idea to use bright colors that contrast with one another to easily draw people’s attention and make sure they can read the signs from a distance.

Event Branding

Event branding is also an important area where signage and other printed materials come into play. Not only does branding allow you to create a consistent look and feel for your event, but it also serves as a way to engage guests and get them excited about the event itself.

From banners with your event logo or slogan along walls and other surfaces to custom-printed merchandise such as t-shirts and hats, there are numerous ways to use signage and other printed products for branding. No matter what your event’s brand identity is, you can find a way to incorporate it into the design of your signs and other printed materials—and even if you don’t have a clear brand direction yet, we’re more than happy to help you create one.

As Barricades

In other cases, signage can be used to provide a bit of structure in a more physical sense. If you’re looking for an affordable yet effective way to section off different areas within your event—such as VIP sections or designated seating—using signs and banners could be the right move. Not only are these materials lightweight and easy to reposition, but they also add an extra layer of visual interest to your event space.

When you’re using signage as barricades or dividers, make sure that it’s distinct and visible enough for people to see from a distance. Bright colors can be helpful here, and if you want your barricades to have more of an impact, consider investing in custom-printed banners for each area. That way, you can make sure that guests know exactly where each section begins and ends.

No matter what type of event you’re running, signage is an essential tool for creating a successful and memorable experience for your guests. With so many different options available, there’s no reason not to take advantage of this versatile resource—so don’t forget to include it in your event planning strategy!

At In The Event, we offer a wide range of signage options, materials, and custom printing services to make sure that your event looks its best. We can create directional signs, banners, barricades and more—all with the highest-quality materials and attention to detail. Contact us today for more information about any of our event rental or event planning services in Utah.

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