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Finding Loyalty On The Dance Floor: How Corporate Events Bring In The Bucks

July 12, 2017

Looking for a new approach to lead generation? Thinking outside of the box is essential to the modern marketing plan, and finding new leads online is becoming harder than ever. According to some serious scholars, your audience today is looking for memorable experiences over engaging Instagram posts. This return to the real world is a train that marketers need board if they’re looking to create an engaged and loyal audience in the modern marketplace. Thankfully, we’ve got you covered when it comes to creating an experience that can transform attendees from party-goers to buyers & subscribers. Here are some of our favorite reasons experiences are the best route for finding that sweet spot of loyal fans and followers!

In The Event™ | Marketing Events

Everyone Likes A Party

And by everyone, we mean everyone. You’ll need to cater to your target audience, of course, but inviting guests to a few hours of drinks, food, and fun will always be a crowd pleaser. Hosting a party is one of the best ways to tell your potential customers that they’re more than a click or a purchase. They’re someone who you’re offering an experience to. Something that will last them a lifetime. Guests won’t just leave happy, they’ll leave with a positive brand affiliation, which will pay off in the long run.

Forming Connections in Context

When you host an event, your attendees are creating new networks with you as their base. Not only will this aid in future collaborations, but will establish your brand in a new relationship. Building yourself into people’s connections is one of the most solid ways to build brand loyalty and recognition, and hosting events is one of the best ways to do that! This only makes having professional event branding even more important. Make sure you’ve got the pros on your side when it comes to decking out your networking space with company colors, logos, and signage!

Face Time With The Boss

As they say, “the customer’s always right.” Giving your clients and customers a live experience gives them the opportunity to communicate face to face with you and your team, as well as a chance for you to effectively discover what they’re looking for. Facebook insights are one thing, but looking a potential client in the eye and asking them what they’re looking for in your product or service is another. Live events are the best way to avoid beating around the bush when it comes to deciphering your target customer.

In The Event™ | Corporate Events

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