We aren’t certified financial advisors, but what we can advise is action based on a scientific fact: investing in experiences is worth every penny. The researchers at Cornell University* have our backs on this one, saying that “consumers derive value from anticipation, and that value tends to be greater for experiential than for material purchases.” They also found that the happiness derived from experiential purchases “provide[s] more enduring happiness.” This concept of lasting happiness is easily applied to life experiences, such as that trip to London, or laser tag with the kids; however, we also believe that it has ties to our industry! The culture of events, meetings, trade shows, galas, or anything meant to provide experiences to attendees has potential to provide guests with the satisfaction that simply won’t come from a goody bag full of sugar and notepads.
Many people believe that investing in a professional event planner or renting out quality event decor is not only outside of their budget, but unnecessary. Here at In The Event™, we believe that not only is quality service and equipment worth it, but necessary to create an experience that will drive attendees to your brand, support a cause, or just send a powerful message of inclusivity from a company. We may be biased, but we’ve helped with so many events and have really seen the difference between someone who invests in making the experience something to remember, and someone who doesn’t.
Here are four main reasons people looking to host an event should really invest in making it an experience for their attendees:
1. Attendee Satisfaction
Easily one of the most simple answer to the “Why?” question. Why invest? Because your attendees will thank you for it. If you’re hosting a conference and think that people will leave thinking “wow, those folding chairs and 3 hours of keynote speakers was really fun!” it’s likely that you might be a little too optimistic. Investing in a professional will not only give you the chance to enjoy your own experience, sans managing caterers and AV equipment, but will also give your attendees a positive vibe surrounding your company and how it feels about its employees.
2. Smarter Spending
Investing in an event is not only good for employee morale, but it’s actually a smarter way to spend your money. Sure, white plastic table cloths and your daughter’s boombox are cheaper, but when you take into account the countless hours of planning, managing, and stress before, during, and after an event, it’s worth it to invest in professionals, and let the event be an experience for you as the host! In the words of Red Adair, “If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” Quality event production will always be a smart choice when it comes to making your event budget.
As we’ve said before, no one will look forward to sitting on folding chairs for 3 hours, or walking a trade show floor made up of white dividers in an old conference hall. The power of experiences over material things is in the level of anticipation that events naturally bring. If you’ve invested in good event advertising, and have made your event worth getting excited about, we guarantee it’ll be a hit.
4. The Aftermath
It’s no question that a good event will please attendees before, during, and after the big show. If you’ve taken the leap and made your event something to remember, trust us: It will be remembered. Good reviews about the company after that conference, positive association with your brand after that trade show, word of mouth about the cause you were promoting after the gala, are all benefits on top of the fact that you provided a great experience so many people in your audience!
So now that we’ve given you every reason to believe us when we say that investing in your next event is the best option, take the next step and call In The Event™! Not only have we created packages of our unique event decor for less, but we also provide our clients with professional and experienced event design. We are ready to help you increase employee satisfaction, spend smarter, create anticipation, and help spread the word about your brand, company, charitable cause, or whatever else you need. Get ready for the experience of a lifetime!
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