The 2014 Porsche Cayman S was recently unveiled to the general public. This new sport version is sleek, powerful, and incorporates mass amounts of design.
Ken Garff Porsche of Orem had an exclusive reception for their top clientele to celebrate its release. Our team at In The Event™ was asked to bring our LED lighting and modern décor to dress up their showroom where they had parked the Cayman S. Their goal was to show off the new Porsche and ultimately sell it.
We designed and planned this event to have a high-energy environment. Branding is important, so we drew from the lighting concept of the ’14 Porsche Cayman S’s ‘Code of the Curve’ advertisement. The ad consists of the car blazing down a crisp blue background leaving behind a streak of red-orange light. We used these colors in our lighting to highlight the Porsche but also to enhance the event space.
The two LED walls were lit with blue and blaze red as well as branded with two different Porsche logos. It is important to be able to keep branding a priority when decorating events. The walls were a powerful mood enhancer but supportive in drawing all the guests’ attention towards the Cayman S. Inevitably, the showroom was a success and the car was sold that night, proving that lighting can do amazing things for suggestive selling.
Have any questions about how our LED lighting could brighten your event? Ask or comment below.
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