We definitely rock every trade-show we are apart of, and this one was no different. The Utah Sports Commission had us design their booth and wanted a space that turned heads while providing a place to sit down, relax, and mingle with attendees. What we came up with was a fully customized 10’ x 20’ full color fabric set between a 2’wide x 10’high LED towers with touch video monitors.

USC Trade-Show

Our modern black and white furniture complete with an LED hi-boy table.

USC booth 2013 53

 

Attendees loved the atmosphere created by this booth and the foot traffic proved it. There was no power in this venue and our wireless LED furniture definitely came in handy. We understand that the most important aspect to a trade show is creating a presence and this is done with a well put together booth.

 

Looking for someone to make your next trade-show unforgettable? Give us a call! 

The ASTD Conference in Dallas, TX, was attended by hundreds of companies. One of them was Inside Out Development, a coaching team that unlocks the potential within any company. Inside Out Development knows that their trade show booth had to draw in attendees as well as exhibitors while also providing a efficient space to hand out marketing materials.

Spandex Booth with Arches Walls and TV Monitor - Trade Show Design

 

Spandex Booth with Arch and Curved Wall

Our custom 13’ spandex displays were branded with Inside Out Development and stood out in the sea of trade show booths. There were a few other factors of the booth that really drew in the ASTD attendees. Arches with shelving for give-away items, an LED podium, and a custom branded spandex wall holding a TV monitor streaming video and a clear acrylic panel for the staff to have brainstorming sessions with attendees.

The décor set the tone for a very modern trade show design and helped our client attract new clientele. Trade show booth design is one of our specialties, and we love seeing what it can do for our clients! Check out what we did for Kleenex earlier this year.

We just got back from the National School Board Association’s (NSBA) 73rd Annual Conference and Expo where Ketchum Midwest had reached out to us to aid in marketing their Kleenex brand’s ‘Back to School’ campaign. Ketchum ranks amongst the largest and most geographically diverse public relation agencies and we were very excited to be working with them. The conference was attended by school board members, teachers, and school officials. The goal was to make an interactive space where guests could have fun while learning about the power of Kleenex tissue as a factor in helping making schools healthier for students. Not only did we succeed, we also took home ‘Best in Show’! Check out some pictures of what won us the award!

Expo Booth

At the end of the day the kids are what matter the most. We wanted to create a statement about the Kleenex brand in the classroom and how their products would benefit them. Our booth was a 20’x20’ island in the middle of the tradeshow, which was filled with other vendors. We designed a space that replicated a classroom; complete with chairs, a teachers desk, and, of course, a globe. Behind the TV, which was running the Kleenex brand’s ‘Shield. Sneeze. Swish.’ routine were 3 banners proudly displaying the Kleenex brand Logo. Modern event decoration makes a clean event that is professional yet striking.

Kleenex

In between these banners was a display showing off the many variations of the Kleenex tissue box. Stringing together these 200 boxes was a labor of love but it gave the whole booth a ‘Wow’ factor. When creating displays, we at In The Event™ want to show off the brand while simultaneously creating something creative and artistic.

In Action

Dr. Kleenex, Dr. Andrew Bakken from Kleenex brand R&D, engaged attendees with a demonstration comparing the quality of Kleenex products to competitor products. He distributed Kleenex tissues to half the crowd and the competitor’s tissue to the other half. After liquid was applied to the tissues the crowd was asked to sit down once their hand got wet. The attendees with Kleenex tissues were the last standing! They were all amazed how Kleenex tissue kept the liquid contained and not all over their hands. Attendees also had a lot of fun in the money booth, which is always a huge hit at any event.

1st Place Trophy

The NSBA supplied officials to judge everyone’s booths. The judging was based on professionalism, personality, guest interaction, function, and overall presentation. Our Kleenex brand booth was awarded ‘Best of Show’ for an island booth!

 

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