February 2013

Outdoor Retailer Convention’s winter market was held in Salt Lake City, January 22nd through the 26th. Teva shoes, an Outdoor Retailer vendor, kicked off their new shoe line with an industry party, held at Club Elevate. In The Event partnered with Events by LMG to bring event decor and entertainment for a successful event. Outside the club was a 16’ arch customized with Teva’s logo. Once inside, attendee’s walked through a hallway featuring glowing LED light display panels, Teva shoe displays, and video touch monitors. Overhead were floating spandex walls complete with a custom Teva runner. Inside, where the main event was held, attendees were surprised with a concert from 80‘s rock band, Quiet Riot. To complement the rock and roll vibe, In The Event wrapped glowing columns with graphics to look like stereos and boom boxes, featuring Teva’s new shoe line as shoes were placed atop the towers on silver poles. This event was the perfect way to showcase Teva’s amazing new products!

LED Towers